Affiliate Business Tips

Why you must presell

If you want to make more money as an affiliate, you must presell.

Before we start, let’s talk about what preselling actually is. There are two components to it – art & science. It’s a process of taking your reader and getting them ready to buy. Then you send them to the site that sells what you’ve prepared them for. And when it’s done correctly, they don’t know it’s happening.

In a nutshell, you provide value. And give them a link to the product you’re preselling. In just a minute, I’ll explain exactly how to presell. But before we do, you need to know why it’s so important. Just a few of the reasons you want to presell.

• It builds trust – And gaining the trust of your readers helps them want to click your links. And the more traffic you can send to the sale page, the more commissions you’ll earn.
• It disarms your reader – When you’re not hyping or pitching a product, your reader lets their guard down. Unguarded reading means they’re not filtering what you say. So your content get absorbed.
• It preps them to buy – Now they trust you and feel open to your message. So they become more receptive to other messages. Like the info on product sales page you’ve linked to. And being open to the information there means they are much more likely to buy.
• Your commissions go up – You’ve prepped them and referred them in the right state of mind. With a feeling of trust and openness. The only thing that can result is increased sales!
• It increases customer satisfaction – People like to make their own buying decisions. Instead of being manipulated into buying. So they are happier with their purchase.
• Your profits go up – Happy customers ask for refunds much less often. Less refunds means more affiliate money stays in your pocket.

The need to presell is clear. You make more money. And produce happier customers. That’s a clear win-win.

How does it work?

Now you know whey preselling is critical. So, hopefully you’ve decided to start preselling. So, let’s talk about how to make it work. As I mentioned earlier, it’s both an art and a science.

Mastering the art

The first step is in getting your readers to trust you and open up. Honestly, the only way to do this is to provide real value in you content. Now, providing enough info to be useful, but still making them want more – that’s the art of it. That is, they have to be wanting more when you refer them to the product sales page for the product you’re trying to sell. And since they’re more open, they are more likely to make a purchase.

Scientific preselling

There’s also a specific formula you need to follow.

First of all, it’s important HOW you present your information. You’ve got to map out your strategy before you start writing. Your goal is to sell the product you’re promoting. There are two ways to accomplish this with great content. The first method is to provide enough info to get them started, but not enough to finish. Or you can give them so much information that it feels overwhelming to do what you’re talking about. Whichever method, you send them to a product website that solves the problem you just created.

But you can’t link to your affiliate link. Instead you link directly to the product sales page. When you do this, you’re click-throughs go way up. But how are you going to get credit for the sale, if you don’t include your affiliate link? There’s a trick to make this work… You “pre-cookie” your reader before sending them to the sales page.

The next trick is to hyperlink specific words and phrases inside the content of the article you’re providing. Hyperlinked words are clicked more than anything else. And when the words are in context like this, it makes perfect sense for your reader to click them.

Putting all of this together creates a powerful affiliate marketing formula for success.

OK, here’s the not-so-good news:

This process is not easy – at all! Think about everything that goes into crafting an effective preselling article: Good content. The entire process depends on your being able to provide useful information to your readers. This means you have to be able to write well, and have enough knowledge to be useful. Writing to presell. First, you have to give good information. And you have to make the content accessible in order to provide value. And somehow also make them want to learn more. Or provide so much information that they see how hard it will be to implement.

Product selection. You also need to determine what products you’ll be preselling. Even if you can pull off writing and great article. All your efforts are wasted if you send your reader to the wrong sales letter.

Techy stuff. And finally, you need the technical know-how to embed your image tag and make sure you get credit for the sale. This is fairly simple – you use a 1 X 1 image and set the “source” to your affiliate link. (But if you do it wrong, you won’t get paid for the traffic you send.)

Wrapping it up:

Now you know what it takes to be a Presell Pro. And doing this increases your affiliate commissions by over 500%! It’s absolutely critical to do this every time – and to do it correctly. Please don’t be lazy. Put in the effort to reap the greater rewards.