Email List Building Strategies

If you’re going to be successful in internet marketing, you need to build a list. It’s the one thing above all else that matters most. Once you have a list built, you can market to it again and again. Just push a button and print money – literally.

How’s how to build a list:

Here’s what you need to build your list:

• Your Opt-in Page
• Your Bribe
• The Opt-in Success Page

Your Opt-in Page – Your opt-in page is the page you send visitors to to build your list. This is where they will enter their email address. So, obviously it has to be well designed. It’s also got to be free from distractions. You’ve also got to make a strong “close”.

If you fail to make a strong close, you’re wasting your efforts. This “close” tells your visitors what you want them to do. And if you don’t include it, they won’t opt in. It’s strange, but if you don’t tell people what to do, they won’t do it.

One way to really spice up your squeeze page is to make it a video squeeze page. Adding video will help keep your visitors attention. And you can repeat the call to action several times int he video. And you can have the video just tell them to fill in your form after it’s done playing.

Now, don’t worry if you have no idea how to make videos. It’s very easy to hire people for a couple hundred bucks to make one for you. Or you can get email list tools that include video squeeze pages.

The Incentive – The second component is the reason they are opting into your list. People need a good reason to part with their email address. Most people are very protective of their email address. So make your “bribe” a good one!

You have to provide value in your bribe for it to be good. Then it becomes something people want to get from you. And will be able to actually benefit from it. For example:

• A PDF report
• Software
• Training videos
• An email series

Basically, you just need some content. And make it both helpful and informative. It goes without saying it must be free. But to get the email, it’s got to be a good offer.

If you’re worried about creating this content, don’t be. Here again, you can hire freelancers to create this for you. Just give them a topic and they will write the content. A 5-part email series is a good freebie. You can have ghost writers create emails for under $25 an email. So, a great premium will cost you around $100 – $150.

There are also list building products that include the follow up email series. There are two important things about the email series. The first thing is that it delivers value to your subscribers. And second, it needs to make you money. One very easy way to make some money from your list is with affiliate marketing. This allows you to get started with no products of your own. And you can earn some commissions immediately from your emails.

The Opt-in Success Page – Finally, you need to consider your opt-in confirmation page. After subscribing to your list, your visitor is redirected to this page. It’s a great idea to give them some valuable information right on the thank you page. This helps them feel they’ve made the right decision giving you their email. It also helps to build the relationship. Then they’re more receptive when you email them.

You can use a “done for you” email marketing system. Or you can go the DIY route. And do your own writing for this content. Or hire ghost writers to write them for you.

Summing it up

It makes no difference whether you build your opt-in, bribe and thank you page. Or if you hire people to do this for you. Or if you get a ready-done package. The important thing is that you build your own list starting now. Once you’ve got it built. You’re free to make money at the push of a button.